Harley-Davidson motorcycles are some of the most iconic in the world, but they're not selling like they used to. In 2015, Harley sold just over 103,000 motorcycles worldwide. That's a drop of 6 percent from 2014, and it's the worst performance since 2001. So what's behind this slump?

The Competition

Harley-Davidson is a well-known and iconic American motorcycle company. For years, it's been the leading manufacturer of premium motorcycles. But lately, something seems to be wrong.

Since 2014, Harley-Davidson's sales have steadily declined. In 2017, sales were down by approximately 3%. And in 2018 so far, they're down by another 5%.

What could be causing this decline?

There are a few potential explanations. One theory is that the US economy has weakened since Trump was elected president in 2016, which would lead to lower demand for luxury items like motorcycles. Another possibility is that younger people are choosing other types of transportation such as cars or bikes instead of Harleys.

Whatever the case may be, Harley Davidson needs to figure out what's going on and how to turn things around if they want to keep their place at the top of the motorcycle market

Changing Consumer Trends

For years, Harley-Davidson has been a household name for bikers everywhere. But what about the future of the iconic American bike brand? While Harley is still popular, its sales are declining and some analysts say it may be time for the company to change course.

Harley's biggest challenge comes from its traditional customer base: young adults who are interested in motorcycles as a form of recreation and transportation. These customers are starting to buy other types of vehicles, such as cars or trucks, and motorcycles aren't keeping up with the changing trends. In addition, many millennials are choosing not to get married and have children yet, meaning they don't need a large vehicle to transport their family around.

To stay afloat, Harley needs to find new ways to attract these consumers and keep them loyal. One way it's doing this is by diversifying its product line beyond motorcycles into other areas such as electric bikes and accessories. 

It's also investing in marketing campaigns that emphasize the lifestyle aspects of riding motorcycles rather than just the performance aspect. By adapting quickly enough, Harley can keep itself at the top of its industry while still catering to its loyal fanbase.

New Regulations

Harley-Davidson is one of the most iconic American brands, and for good reason. With its classic motorcycles, it has been a mainstay in the motorcycle industry for more than 100 years. But recently, Harley has been struggling to keep up with new regulations from both the government and the public.

In March 2017, President Trump signed an executive order that called for a review of all federal regulations that could impact business. This included everything from healthcare to automotive manufacturing.

The result? Dozens of rules were eliminated or revised, including some that would have affected Harley-Davidson specifically. For example, the company had previously been required to use heavier steel on its bikes in order to reduce its emissions. However, following Trump's orders this requirement was eliminated entirely.

This isn't the first time Harley has run into regulatory trouble; back in 2014, it was forced to recall nearly 1 million motorcycles over safety concerns related to its engine designs. The company says it lost $124 million as a result of these recalls and other issues over the last several years.

What's going on? Basically, Harley is trying to navigate an increasingly complex regulatory environment while maintaining its tradition as an iconic American brand. But it's hard when there are so many new rules being created every day and so much uncertainty about how they will be enforced (or even understood).

In this post, we’ve discussed the many factors that have led to Harley’s recent troubles. We also looked at how the competition and changing consumer trends are impacting Harley. And finally, we covered new regulations that could have a big impact on Harley. Thanks for reading!